Why Are Press Releases Important?

It does not matter how small or big your operation is or if you have one or one thousand products, you must always communicate with its customers.  The press release is one of the most effective ways to do this.  It should gain publicity and credibility.  It could even be thought of as an advertisement.  Regardless, one should not forget that however effective and appealing your advertisement might be, most of people tend to regard it as oversimplified and exaggerated statement. Really, in my experience, few of potential customers take your every word for its value in the advertisement. So how can you win the credibility of your company?! The credibility can be won if your statement is appeared in trusted and trustworthy information resources. Many research show that people trust more opinions of independent mass media and their representatives such as editors, journalists and radio commentators than the statements of salesmen and advertisement specialists.

The company can communicate with press by using press release service issued to mass media representatives. Press release services are one of the most effective means to gain the attention both of the public and press. How this statement should be written?! The most important point of the press release is its newsworthiness.

Publicity is nowadays widely considered in company’s budgets to enhance profits. Reaching to your customers has become more essential, and intricate. There are many methods available on net to publicize and market your business, but one of the cheapest methods is to use online press release websites, as many of these offers free of cost or low-cost PR options. With online press release one can simply reach the targeted online community. PR web-sites offers article submission database of free content and reprint articles.

Publishers, who are in quest of free reprint articles and the business community, who wants to shoot their business, make the best use of this significant resource to enhance their marketing weapon. Here are ten effectual tips to write well drafted press release.

1. Starting should be solid: Your title and initial lines should cover, what you want to convey. The remaining part of your press release should depict the detailed information.

2. Draft it for journalists & media agencies: The journalists receive thousand of press releases on daily basis. The media agencies and journalists would grab your press release and only if, with slight editing or no alteration.

3. Consider addressee’s Interest: The audience’s interest consideration is most important to be keeping in mind that if you were a part of audience, would you be interested like to read the press release, you have written.

4. Make it appear practical: Point out real facts of your company or organization, as people are also intellectual enough to make out what is true and what is not? Present information on product and services in what they are interested.

5. Tie the story with real facts: Don’t put bluff and add-ons. If you find the content using much added extras, make it natural and real. If content seems too good to be true, turn down the tone little, as it may possibly hurt your own credibility.

6. Use only necessary words: Don’t use extra adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Describe your story with lesser words, as verbosity distracts from your content.

7. Avoid using jargon: Limited use of jargon could be allowed, if you aim to optimize news release for search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

8. Avoid exclamation: The use of exclamation point (!) may hurt your press release. But, if you have to use an exclamation point, use only one.

9. Company permit: Companies are very defensive about their name and credibility. Get written permission before putting in an information or quotes from officials or associates of other companies/organizations.

10. Company Information: The press release should conclude with a short description of your company, which illustrates your company, products, service and a brief history of company. But if you are making a combined press release of two or more then two then you should, provide information of all the companies.

Writing quality press releases is a process that requires immense skill and experience, as every single word of a press release may be examined. This is why many companies hire public relation firms for official press releases and other media contacts. Inaccurate or poorly drafted information in an official press release can be a point to slicing a company or organization’s credit.

 

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