Radio advertising is a tricky business. Radio can be a great source of traffic for special events and it can also be a complete waste of advertising dollars if used for the wrong reasons. I have seen 100s of thousands of dollars wasted on radio ads that just don’t work. I have also seen small ad budgets do very well with radio ads. Make sure you get an outside non-bias opinion on weather or not to use radio for your next promotion.

 

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